WEDNESDAY, JUNE 2, 2021 | 12 PM EST
JOIN OUR UPCOMING WEBINAR
Join us on Wednesday, June 2nd for a virtual chat by the fireside with Jeanne Liedtka, author of Designing for Growth and Design Thinking For The Greater Good, about her latest book, Experiencing Design: The Innovator’s Journey.
Our friends at Treehouse Innovation are partnering with Jeanne and her team to help organizations bring the lessons from the new book to life. ExperiencePoint’s very own Vice-President of Transformation, Andrew Webster, will be joined by Treehouse Founder, Adam Billing, for our 45-minute session, where Jeanne will share key insights from the book before taking your questions.
Experiencing Design: The Innovator’s Journey, co-written with Karen Hold, Director of Design Thinking DC, and Jessica Eldridge, design strategist, explores how individuals become design thinkers by experiencing design and offers a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization.
For each experience phase, the authors specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams.
Jeanne Liedtka is Professor of Business Administration at the University of Virginia Darden School of Business, and author of several seminal books in the world of design. As a true thought leader in our sector, she is sure to lead a fascinating discussion.


